What is Digital Marketing?
Digital Marketing involves using technical and analytical skills to help businesses increase their reach and grow through various online channels, including social media, advertising, email campaigns, search engine optimization, and content marketing.
According to Glassdoor, the average salary for a Digital Marketer in Hong Kong as of 2022 is HKD 17,000 per month.
What does a Digital Marketer do?
Digital Marketers use a variety of techniques, such as email campaigns, social media, online videos, and search engine optimisation (SEO), to promote brands and drive growth in the digital world. They employ technical and analytical skills, which they can learn through taking digital marketing courses, to create content and advertisements. The specific tasks that Digital Marketers perform may vary depending on the company and their role, but the goal is always to increase brand awareness and success through online channels.
How can I become a Digital Marketer?
There are three main ways to become a digital marketer:
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Enroll in a college program that offers comprehensive marketing classes, including advertising, technical tools, and writing
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Learn from online resources, but be prepared to be self-motivated and open to experimentation
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Join a digital marketing bootcamp, which can provide you with the necessary skills and knowledge in a short period of time, allowing you to start applying your skills to a new job right away
How to get a head start for a job as a Digital Marketer?
To get a head start in your career as a Digital Marketer, consider the following tips when choosing a course:
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Research the reputation and background of the training academy
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Make sure the course curriculum aligns with your career goals and current or future roles
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Check if course assignments and projects can be included in your portfolio to help you get hired
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Consider taking courses taught by instructors with practical working experience in the industry
What Digital Marketing courses does GTA offer?
Introductory
Get a foundational understanding of a topic or skill, and courses are designed to prepare participants for more advanced learning or to advance their careers.
Bootcamp
Take a leap in professional career in an intensive way to obtain knowledge and skills about a technological specialisation.
Advanced
Learn from renowned experts in the subject matter and mingle others with a genuine interest in the subject.