Digital Marketing Fundamentals
The demand for digital marketers is on the rise as businesses increasingly rely on the internet and digital platforms to reach a wider audience and generate more revenue. This digital marketing course is designed to give participants a strong foundation in digital marketing skills and keep them up-to-date on industry trends. Whether you are just starting out in your career or looking to expand your skillset, this course will provide you with the knowledge and tools you need to succeed in the digital marketing field.
By the end of this course, you will be equipped with the skills to effectively reach and engage your target audience, and drive business growth through digital channels.
Learning outcomes
In this course, participants will…
01
Develop and implement a social media campaign while gaining hands-on experience in digital marketing
03
Analyse campaign results and effectively communicate findings and recommendations to colleagues and stakeholders
02
Learn about digital marketing strategy, competitor research, personas, and branding, and create and launch content of their own design
04
Gain a comprehensive understanding of digital marketing principles and techniques
Who should attend?
Those new to digital marketing who are interested in learning about the field
Professionals with some experience in digital marketing who want to formalise their knowledge and skills
Course Details
Course code
DM101
Date
Ask us
Time
19:00 – 21:00 (2 hours each lesson)
Duration
12 hours (Total 6 lessons)
Fee
HK$8,000 (Early bird offer: HK$7,200)
Language
Cantonese with English supporting materials
Prerequisites
No prior experience in digital marketing or technology is required to participate in this course.
Equipment required
A Mac or PC with an internet connection
Canva, Instagram, and several Google apps, including Google Docs, Google Sheets, and Google Slides
Assessment format
The assessment for this course will be a completed portfolio project that the instructor will review. Participants will be required to demonstrate their understanding of the course material and apply their skills to a real-world project. The project will be evaluated based on the quality of the work, the thought process behind it, and the application of course concepts.
Certification requirement
To receive a completion certificate for this course, participants must meet the following requirements:
1) Attend at least 5 of the 6 course lessons;
2) Pass the final course assessment with a satisfactory score
Our instructors and mentors
Instructors from GT Group is on their way.
*subject to instructor availability
Outline
Dive into the world of digital marketing while gaining hands-on experience developing and implementing your own social media campaign.
Topic 1:
Introduction to Digital Marketing
-
Overview of digital marketing channels and strategies
Topic 2:
Identifying Your Target Audience
-
Developing buyer personas
-
Conducting competitor research
Topic 3:
Developing Your Brand
-
Understanding the concept of branding
-
Creating a brand and Unique Value Proposition (UVP) for your business
Topic 4:
Planning a Digital Marketing Campaign
-
Planning a social media marketing campaign
-
Developing digital content
Topic 5:
Analysing Marketing Results
-
Analysing the performance of your campaign
-
Drawing insights from data
Topic 6:
Presenting Campaign Results
-
Preparing a presentation about your campaign for stakeholders
-
Exploring digital marketing career opportunities
*subject to change. To be finalised when the course date is announced.