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GTA_digital marketing fundamentals-初階_入門-數碼營銷課程

Digital Marketing Fundamentals

The demand for digital marketers is on the rise as businesses increasingly rely on the internet and digital platforms to reach a wider audience and generate more revenue. This digital marketing course is designed to give participants a strong foundation in digital marketing skills and keep them up-to-date on industry trends. Whether you are just starting out in your career or looking to expand your skillset, this course will provide you with the knowledge and tools you need to succeed in the digital marketing field.


By the end of this course, you will be equipped with the skills to effectively reach and engage your target audience, and drive business growth through digital channels.

Learning outcomes

In this course, participants will…


Develop and implement a social media campaign while gaining hands-on experience in digital marketing


Analyse campaign results and effectively communicate findings and recommendations to colleagues and stakeholders


Learn about digital marketing strategy, competitor research, personas, and branding, and create and launch content of their own design


Gain a comprehensive understanding of digital marketing principles and techniques

Who should attend?

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Those new to digital marketing who are interested in learning about the field

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Professionals with some experience in digital marketing who want to formalise their knowledge and skills

Course Details

Course code



Ask us 


19:00 – 21:00 (2 hours each lesson)


12 hours (Total 6 lessons)


HK$8,000 (Early bird offer: HK$7,200)


Cantonese with English supporting materials


No prior experience in digital marketing or technology is required to participate in this course.

Equipment required

A Mac or PC with an internet connection

Canva, Instagram, and several Google apps, including Google Docs, Google Sheets, and Google Slides

Assessment format

The assessment for this course will be a completed portfolio project that the instructor will review. Participants will be required to demonstrate their understanding of the course material and apply their skills to a real-world project. The project will be evaluated based on the quality of the work, the thought process behind it, and the application of course concepts.

Certification requirement

To receive a completion certificate for this course, participants must meet the following requirements:

1) Attend at least 5 of the 6 course lessons;

2) Pass the final course assessment with a satisfactory score

Our instructors and mentors

Instructors from GT Group is on their way.  

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*subject to instructor availability


Dive into the world of digital marketing while gaining hands-on experience developing and implementing your own social media campaign.

Topic 1: 
Introduction to Digital Marketing
  • Overview of digital marketing channels and strategies

Topic 2:
Identifying Your Target Audience
  • Developing buyer personas

  • Conducting competitor research

Topic 3:
Developing Your Brand
  • Understanding the concept of branding

  • Creating a brand and Unique Value Proposition (UVP) for your business

Topic 4:
Planning a Digital Marketing Campaign
  • Planning a social media marketing campaign

  • Developing digital content

Topic 5:
Analysing Marketing Results
  • Analysing the performance of your campaign

  • Drawing insights from data

Topic 6:
Presenting Campaign Results
  • Preparing a presentation about your campaign for stakeholders

  • Exploring digital marketing career opportunities

*subject to change. To be finalised when the course date is announced.

Apply Now

Interested to apply this course or still wondering? Feel free to contact us!

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