Digital Marketing Fullstack
As the demand for digital marketing skills continues to grow, studying Digital Marketing Fullstack can open up career opportunities in the field and allow participants to stay up-to-date with industry trends.
In this course, participants will gain a comprehensive understanding of digital marketing and how to effectively implement it for their business or organisation. They will learn about various digital marketing channels, including social media, search engine optimisation, email marketing, and paid advertising. They will also learn how to analyse and measure the success of their campaigns and use data to make informed decisions. By the end of the course, participants will have the skills and knowledge needed to develop and execute a successful digital marketing strategy.
As a result of this course, participants will be able to…
Understand the fundamental concepts of digital marketing and social media
Manage social media accounts and develop a content plan
Create a basic marketing strategy and plan for a brand or company
Drive traffic to a website through effective marketing efforts
Who should attend?
Entrepreneurs or small business owners who want to improve their digital marketing skills
Marketing professionals looking to expand their knowledge and stay up-to-date on industry trends
15 Feb 2023 – 26 Apr 2023 (Wednesday)
19:00 – 22:00 (3 hours each lesson)
30 hours (Total 10 lessons)
HK$21,000 (Early bird offer: HK$18,900)
Cantonese with English supporting materials
Basic knowledge of marketing principles is preferred, but not required.
Familiarity with social media platforms such as Facebook, Instagram, and YouTube is preferred, but not required.
Participants access a designated link to the online course via their own laptops with Wi-Fi connectivity.
3-4 person group presentation of a digital marketing assignment will be assessed by the instructor.
Upon completion of the course, participants who have attended at least 8 out of the 10 lessons and passed the final assessment will receive a certificate of completion.
Fundamentals of digital marketing
What is digital marketing?
Why do we need digital marketing?
Case study for digital marketing
Setup digital marketing channel and social media accounts
Build a free website from scratch
What is copywriting?
How copywriting can help us achieve our business goals?
Content Marketing and Search Engine Optimisation (SEO)
What is technical SEO, On-page and Off-page SEO
How to optimise a SEO friendly website
How to create contents that can draw traffic to website
Instagram (IG) Marketing
Understand the basics of Instagram marketing
How to make use of Instagram to increase website traffic
How to create a content plan for Instagram
How to sell stuff on Instagram
Tools for creating IG post
Tools for Instagram Growth Hacking
Facebook (FB) and YouTube Marketing
How to use Facebook to grow viral
The algorithm of FB in 2022
Best contents for Facebook Growth
YouTube marketing strategies
Advertisement (ads) on Facebook and Google
What are advertisements?
How to make use of ads to drive sales and traffic
How to start your first ads campaigns
Important metrics for ads
The potential of Podcast
How to use Podcast for business
How to start a podcast within 1 hour
How to build brand via Podcast
Real Case Study and Business Analysis
Analysis on different company’s websites and social media
Develop a solid social media strategy for a company
Presentation of their content plan
*subject to change