Digital Marketing Fullstack
As the demand for digital marketing skills continues to grow, studying Digital Marketing Fullstack can open up career opportunities in the field and allow participants to stay up-to-date with industry trends.
In this course, participants will gain a comprehensive understanding of digital marketing and how to effectively implement it for their business or organisation. They will learn about various digital marketing channels, including social media, search engine optimisation, email marketing, and paid advertising. They will also learn how to analyse and measure the success of their campaigns and use data to make informed decisions. By the end of the course, participants will have the skills and knowledge needed to develop and execute a successful digital marketing strategy.
Learning outcomes
As a result of this course, participants will be able to…
01
Understand the fundamental concepts of digital marketing and social media
03
Manage social media accounts and develop a content plan
02
Create a basic marketing strategy and plan for a brand or company
04
Drive traffic to a website through effective marketing efforts
Who should attend?
Entrepreneurs or small business owners who want to improve their digital marketing skills
Marketing professionals looking to expand their knowledge and stay up-to-date on industry trends
Course Details
Course code
DM202
Date
15 Feb 2023 – 26 Apr 2023 (Wednesday)
Time
19:00 – 22:00 (3 hours each lesson)
Duration
30 hours (Total 10 lessons)
Learning format
Online instructor-led
Fee
HK$21,000 (Early bird offer: HK$18,900)
Language
Cantonese with English supporting materials
Prerequisites
Basic knowledge of marketing principles is preferred, but not required.
Familiarity with social media platforms such as Facebook, Instagram, and YouTube is preferred, but not required.
Equipment required
Participants access a designated link to the online course via their own laptops with Wi-Fi connectivity.
Assessment format
3-4 person group presentation of a digital marketing assignment will be assessed by the instructor.
Certification requirement
Upon completion of the course, participants who have attended at least 8 out of the 10 lessons and passed the final assessment will receive a certificate of completion.
Outline
Topic 1:
Fundamentals of digital marketing
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What is digital marketing?
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Why do we need digital marketing?
-
Case study for digital marketing
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Setup digital marketing channel and social media accounts
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Build a free website from scratch
Topic 2:
Copywriting
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What is copywriting?
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How copywriting can help us achieve our business goals?
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Instagram Copywriting
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Website Copywriting
Topic 3:
Content Marketing and Search Engine Optimisation (SEO)
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SEO fundamentals
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What is technical SEO, On-page and Off-page SEO
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How to optimise a SEO friendly website
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How to create contents that can draw traffic to website
Topic 4:
Instagram (IG) Marketing
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Understand the basics of Instagram marketing
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How to make use of Instagram to increase website traffic
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How to create a content plan for Instagram
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How to sell stuff on Instagram
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Tools for creating IG post
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Tools for Instagram Growth Hacking
Topic 5:
Facebook (FB) and YouTube Marketing
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How to use Facebook to grow viral
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The algorithm of FB in 2022
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Best contents for Facebook Growth
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YouTube marketing strategies
Topic 6:
Advertisement (ads) on Facebook and Google
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What are advertisements?
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How to make use of ads to drive sales and traffic
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How to start your first ads campaigns
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Important metrics for ads
Topic 7:
Podcast Marketing
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The potential of Podcast
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How to use Podcast for business
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How to start a podcast within 1 hour
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How to build brand via Podcast
Topic 8:
Real Case Study and Business Analysis
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Analysis on different company’s websites and social media
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Develop a solid social media strategy for a company
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Presentation of their content plan
*subject to change