Digital Marketing Bootcamp: Upskill for Success in Hong Kong!
Elevate your marketing game in Hong Kong's dynamic digital landscape with this 10-week, part-time bootcamp designed for busy marketing professionals. Learn in-demand skills, network with industry leaders, and gain practical experience - all in a convenient evening format.
Why Choose This Bootcamp?
In this program, participants will…
01
Master AI-powered Marketing: Explore cutting-edge strategies in content creation, omnichannel marketing, and more
03
Sharpen Your Skills: Get hands-on with interactive workshops, case studies, and a mini-digital marketing campaign project you'll develop throughout the program
02
Learn from the Best: Gain insights from renowned speakers from the Hong Kong Association of Interactive Marketing (HKAIM), leveraging their real-world experience
04
Build Valuable Connections: Network with fellow Hong Kong marketing professionals and build lasting industry relationships
Who should attend?
Individuals looking to start a career in digital marketing
Professionals looking to expand their digital marketing skills and knowledge
Entrepreneurs seeking to understand and effectively utilise digital marketing strategies for their business
Marketing professionals looking to stay up-to-date with the latest digital marketing trends and techniques
Course Details
Course code
DM201
Date
22 May 2024 - 24 July 2024 (Wednesday)
Time
19:00 – 22:00 (3 hours each lesson)
Duration
30 hours
Fee
HK$9,000 (Early bird offer: HK$8,100 on/before 8 May 2024)
Language
Cantonese with English supporting materials
Prerequisites
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Basic computer and internet skills
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Familiarity with social media platforms, such as Facebook, Instagram, and LinkedIn
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A willingness to learn and be proactive in completing course assignments and projects
Equipment required
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A smartphone or camera for taking photos and videos
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A microphone for recording audio or video content
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Access to a design tool like Adobe Creative Suite or Canva for creating visual assets
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A website or blog platform for hosting and publishing content
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Optional: tools for keyword research, email marketing, or paid advertising campaigns
Assessment format
Include a presentation on the capstone project, which can be completed individually or in a group. The presentation will be reviewed by the instructor, and participation in this assessment is required in order to pass the course.
Certification requirement
Certificates of completion will be given to participants who meet the following criteria:
1) Attendance of at least 8 of the 10 course lessons;
2) A Pass in the Mini-Campaign Project Presentations
Our instructors and mentors
Instructors from the Hong Kong Association of Interactive Marketing (HKAIM) is on their way.
*subject to instructor availability
Outline
Topic 1:
The Evolving Digital Marketing Landscape in Hong Kong
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Understand the latest trends shaping Hong Kong's digital marketing scene
Topic 2:
Brand Storytelling & Content Strategy for the Digital Age
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Craft compelling brand narratives and develop effective content strategies
Topic 3:
Content Marketing with AI Fundamentals & Setting SMART KPIs for Success
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Master AI-powered content creation techniques and learn to measure your marketing success
Topic 4:
SEO & SEM Strategies for Hong Kong & AI for SEO & Website Optimisation
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Dominate search engine rankings and optimise your website for maximum visibility
Topic 5:
Creative Content & Storytelling with AI
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Leverage AI tools to generate creative content and enhance your storytelling
Topic 6:
Campaign Management & Effective Ad Placement Strategies
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Learn the key stages of campaign management and master effective ad placement strategies
Topic 7:
AI for Ad Placement Optimisation & Omnichannel Marketing Integration
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Discover AI-powered ad placement tools and integrate your marketing efforts across different channels
Topic 8:
Mini-Campaign Project Presentations & Feedback
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Showcase your skills by presenting your mini-digital marketing campaign project and receive valuable feedback from industry experts
*subject to change.
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