Digital Marketing Bootcamp
The demand for skilled digital marketers is on the rise, with research showing that advertising and marketing jobs are expected to grow significantly in the coming years. As a digital marketer, you have the opportunity to work for startups, agencies, large corporations, on a freelance basis, or even remotely. The average salary for digital marketers is also often in the high double digits.
To become a successful digital marketer, it is essential to gain practical, hands-on experience. In this course, participants will have the opportunity to work on hands-on projects and develop their own successful campaigns, turning ideas into reality. This course is designed to give participants the skills and experience they need to succeed in the world of digital marketing.
Learning outcomes
In this program, participants will…
01
Develop a deep understanding of the various channels and tactics used in digital marketing, including social media, content marketing, email marketing, search engine optimisation (SEO), and paid advertising
03
Gain practical experience with a variety of tools and platforms commonly used by digital marketers, such as social media management tools, email marketing software, and analytics platforms
02
Learn how to create and implement a digital marketing strategy that aligns with business goals and target audience needs
04
Build a strong portfolio of completed projects and campaigns, demonstrating your ability to apply digital marketing principles and tactics to drive business success
Who should attend?
Individuals looking to start a career in digital marketing
Professionals looking to expand their digital marketing skills and knowledge
Entrepreneurs seeking to understand and effectively utilise digital marketing strategies for their business
Marketing professionals looking to stay up-to-date with the latest digital marketing trends and techniques
Course Details
Course code
DM201
Date
Ask us
Time
19:00 – 21:00 (2 hours each lesson)
Duration
20 hours (Total 10 lessons and 1 presentation session)
Fee
HK$16,800 (Early bird offer: HK$15,120)
Language
Cantonese with English supporting materials
Prerequisites
-
Basic computer and internet skills
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Familiarity with social media platforms, such as Facebook, Instagram, and LinkedIn
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A willingness to learn and be proactive in completing course assignments and projects
Equipment required
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A smartphone or camera for taking photos and videos
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A microphone for recording audio or video content
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Access to a design tool like Adobe Creative Suite or Canva for creating visual assets
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A website or blog platform for hosting and publishing content
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Optional: tools for keyword research, email marketing, or paid advertising campaigns
Assessment format
Include a presentation on the capstone project, which can be completed individually or in a group. The presentation will be reviewed by the instructor, and participation in this assessment is required in order to pass the course.
Certification requirement
Certificates of completion will be given to participants who meet the following criteria:
1) Attendance of at least 9 of the 11 course lessons;
2) A Pass in the final course assessment
Our instructors and mentors
Instructors from GT Group is on their way.
*subject to instructor availability
Outline
Topic 1:
Introduction to Digital Marketing
-
Overview of the digital marketing landscape
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Developing a digital marketing mindset
Topic 2:
Marketing Planning & Strategy
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Identifying target customers and market segments
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Developing a marketing plan and strategy
Topic 3:
Content Marketing
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Developing a content marketing strategy
-
Creating and distributing engaging content
Topic 4:
Social Media Marketing
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Introduction to key social media platforms
-
Developing a social media marketing strategy
Topic 5:
Search Marketing
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Introduction to search engine optimisation (SEO)
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Developing a search marketing strategy
Topic 6:
Email Marketing
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Developing an email marketing strategy
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Creating and distributing email campaigns
Topic 7:
Marketing Analytics & Reporting
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Understanding key metrics and data points
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Analysing marketing campaign performance
Topic 8:
Paid Advertising
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Introduction to paid advertising platforms
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Developing a paid advertising strategy
Topic 9:
Mobile Marketing
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Understanding the importance of mobile marketing
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Developing a mobile marketing strategy
Topic 10:
Professional Development & Career Preparation
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Exploring digital marketing career opportunities
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Developing a professional portfolio and resume
Topic 11:
Capstone Project Presentation
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Presenting a digital marketing campaign project to the class and instructor
-
Receiving feedback and guidance on the project
*subject to change. To be finalised when the course date is announced.