Content Marketing Mastery: Solving Digital Marketing Challenges With Content Marketing
This course is designed to teach participants how to leverage the power of content marketing to overcome common pain points in online marketing. From social media to SEO, PPC, digital marketing, and more, this course will cover how content marketing can revolutionize your marketing strategies and drive exceptional results. Through practical lessons and real-world examples, you will gain the knowledge and skills needed to use content marketing strategies to better your digital marketing efforts and achieve your business goals.
Learning outcomes
By the end of this course, participants will be able to:
01
Identify common pain points in various online marketing tactics
03
Learn how to craft compelling content for social media, SEO, PPC, and digital marketing
05
Optimize different digital marketing tactics through content strategies
07
Align content marketing efforts with business goals and target audience
02
Understand the role of content marketing in solving these challenges
04
Master content creation techniques to stand out in a crowded digital landscape
06
Measure and analyze the effectiveness of content marketing campaigns
Who should attend?
Marketing executives struggling to attain desired outcomes with their current digital marketing strategies
Small business owners and entrepreneurs looking to leverage content marketing for growth
Digital marketers interested in expanding their skill set and staying ahead in the industry
Anyone passionate about content marketing and its impact on online success
Course Details
Course code
DM201
Date
4 Dec 2023 - 18 Dec 2023 (Monday)
Time
19:00 - 22:00
Duration
9 hours
Fee
HK$7,200
Language
Cantonese with English supporting materials
Metholodogy
The course will be delivered through a combination of lectures, case studies deep-dive, and round-table discussions.
Prerequisites
Participants must have existing or historic digital marketing case studies to share.
Equipment required
Participants should have access to a computer or mobile device with an internet connection
Outline
Topic 1:
Identifying and Addressing Common Pain Points in Digital Marketing
-
Exploring challenges in social media, SEO, PPC, and digital marketing
-
Understanding content-related pain points various digital marketing tactics specific to participants
-
Recognizing the importance of content marketing in overcoming these challenges
-
Demonstrating how content marketing impacts digital marketing performances
Topic 2:
Harnessing the Power of Content Marketing in Digital Marketing Tactics
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Understanding the power of crafting compelling content for social media to engage and build brand awareness
-
Optimizing website content and targeting relevant keywords for improved SEO
-
Enhancing ad relevance, landing page experience, and conversion rates in PPC campaigns
-
Round-table discussion on participant’s case studies
Topic 3:
Using Content Marketing to enhance Digital Marketing Performances
-
Exploring best practices for content creation, distribution, and promotion
-
Understanding the importance of establishing a content funnel
-
Measuring and analyzing the effectiveness of content marketing-supported campaigns
-
Aligning content marketing strategies with business goals and target audience
*subject to change. To be finalised when the course date is announced.