A Content Marketer’s Guide to AI-Generated Content
In an era where content is king, marketers need to produce high-quality and engaging content to attract and retain their target audience. However, creating content can be time-consuming and challenging, especially when faced with the need to produce vast amounts of content consistently. ChatGPT, an AI-powered language model, can help content marketers generate high-quality content quickly and efficiently.
This seminar will explore how to use ChatGPT for content marketing. Topics include fitting ChatGPT to brand voice, using internal and external sources, and the importance of a content strategy. We'll provide examples and emphasize the role of human input and balancing automation with manual editing.
As a result of this course, participants will be able to…
Train ChatGPT to match brand's tone and create engaging written content from internal and external sources
Gain insights into successful ChatGPT applications in content marketing
Learn content strategy, balance automation with human input, and meet client expectations for quality
Understand AI-generated content's potential for personalized marketing, streamlined creation, and data analysis
Who should attend?
Anyone interested in learning ChatGPT for content marketing
30 June 2023 (Friday)
18:00 - 19:00
Cantonese with English supporting materials
Basic understanding of content marketing
Participants should have access to a computer or mobile device with an internet connection
Why ChatGPT is important in content marketing
What you can do with ChatGPT
How to excel with ChatGPT
*subject to change. To be finalised when the course date is announced.