Big Data and Business Analytics Fundamentals
Big data and business analytics have become increasingly important in today's data-driven world. Companies are constantly collecting and analysing large amounts of data in order to make informed business decisions and stay ahead of the competition. As a result, there is a high demand for professionals with the skills and knowledge to analyse and interpret large data sets.
This course is designed to provide participants with the fundamental concepts and skills needed to understand and utilise big data and business analytics in their careers. By the end of the course, participants will have a strong foundation in these important and in-demand skills, and will be able to apply their knowledge to real-world business scenarios.
Learning outcomes
As a result of this course, participants will be able to…
01
Understand the fundamental concepts and knowledge about Big Data and its role in business decision-making
03
Understand the data mining process and the potential and limitations of predictive analytics within a business setting
02
Develop their analytical skills by applying regression analysis and machine learning to solve business problems
04
Use Big Data to improve their business models and make more informed decisions
Who should attend?
People who are looking to enter or transition into the field of data science or business analytics, or who want to understand how big data is being used in the business world
People who have at least 3 years of working experience and want to enhance their skills in big data and business analytics
Professionals who work in marketing or customer relationship management (CRM) and want to learn more about data and business analytics
Anyone who is interested in using big data to improve decision-making in their current work or business environment
Course Details
Course code
WS102
Date
14 Apr 2023 - 5 May 2023 (Friday)
Time
19:00 – 22:00 (3 hours each lesson)
Duration
12 hours (Total 4 lessons)
Fee
HK$9,600 (Early bird offer: HK$8,640 on/before 14 Mar 2023)
Language
Cantonese with English supporting materials
Assessment format
There are no prerequisites or prior experience in big data or analytics required for this course. Participants are expected to have a basic understanding of mathematics and statistics, as well as a computer with an internet connection.
Our instructors and mentors
Instructors from GT Group is on their way.
*subject to instructor availability
Outline
Topic 1:
Introduction to Big Data and Business Analytics
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Defining Big Data and its importance in business
-
Overview of Business Intelligence, Big Data Analytics, and Data Science
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Exploring the field of Big Data and career opportunities
Topic 2:
Data Collection and Management
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Collecting and organising internal data from customer relationship management (CRM) systems
-
Handling and presenting data results
Topic 3:
External Data and Security
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Introduction to third party data sources
-
Considerations for security and privacy in handling external data
Topic 4:
Integration of Internal and External Data
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Combining internal and external data to create insights and drive business decisions
-
Case studies and examples of successful data integration
-
Exploration of the future of Big Data in business
*subject to change.